Sponsorship calculator
Estimate ad revenue for YouTube, podcasts and newsletters
How much should you charge sponsors? Whether you run a podcast, YouTube channel, or email newsletter, our free sponsorship calculator tool estimates your potential ad revenue using industry-standard CPM rates. See what your audience is actually worth!
Podcast Sponsorship Calculator
Enter your downloads per episode, publishing frequency, and number of ad spots. The calculator uses standard podcast CPM rates: ~$18 for pre-roll (15-30 seconds at start), ~$25 for mid-roll (60-second mid-episode reads), and ~$10 for post-roll placements. Podcast advertising rates vary by niche – true crime and business podcasts often command $30-50 CPM, while general entertainment may see $15-20. Adjust the rate to match your category.
YouTube Sponsorship Calculator
YouTube sponsorship rates work differently than AdSense. For dedicated sponsor integrations, expect $20-50 CPM depending on your niche and engagement. Enter your average views per video and monthly upload frequency to estimate what brand deals could earn you. Integrated sponsorships (woven into content) typically pay more than brief mentions. Our calculator helps you set realistic rates when negotiating with sponsors.
Newsletter Sponsorship Calculator
Email newsletters are huge for sponsorships – subscribers actively chose to receive your content. Enter your subscriber count and open rate to calculate effective reach, then see revenue potential at typical newsletter advertising rates. Primary sponsor placements in niche newsletters can command $35-50+ CPM on opens, while secondary placements run $15-25. Dedicated sponsor sends (entire email for one sponsor) often reach $50+ CPM.
