Marketing is a key part of growing your podcast audience and getting your content in front of the right people. That said, it’s a time-consuming endeavor and requires a lot of work. Therefore, you might consider automating some marketing tasks.
For example, you might set up automated email campaigns for your subscribers. You could even use tools that track viewer behavior and episode performance. This way, you can target your marketing messages more effectively.
If you’re looking for the broader strategy (goals, channels, and a marketing plan template), start here: podcast marketing strategy.
In this post, we’ll take a closer look at podcast marketing automation. Then, we’ll explore five of the best tools to add to your workflow. Let’s get started!
An Introduction to Podcast Marketing Automation
When done right, podcast marketing automation can help you boost revenue and improve listener engagement. Plus, it enables you to perform essential marketing tasks more efficiently.
Naturally, you’ll find a huge advantage in the amount of time and work you can save. You can re-invest this time and your efforts into other essential podcasting tasks, like preparing outlines and scripts.
With marketing automation, you can also target (and nurture) leads more effectively and maximize conversions. For example, you can personalize your interactions with listeners, based on their interests and behavior.
This can help you enhance the value and relevance of your content. It also makes it easier to track your podcast marketing efforts and enables you to provide a consistent experience across every touch point.
5 Best Podcast Marketing Automation Tools
Now that you know a bit more about podcast marketing automation, let’s take a look at five of the best tools to help you get started.
1. Beamly.com
Beamly is a fully featured creator platform, podcast hosting provider and website builder. You’ll find features like automatic episode imports, pre-made templates, and a customizable audio player.
The platform includes a lot of automations around your podcast. Beyond importing episodes, it also imports your reviews (from Podchaser and Apple Podcasts), episode transcripts, your podcast subscribe buttons, YouTube videos and more.
Your site could be instantly created, all episodes get their own individual pages (great for podcast SEO), other dynamic pages (episodes listed per year/category/tag etc.) are created for you, all in an easy-to-use platform that optimizes SEO for you right out of the box.
The power of SEO can essentially supercharge your marketing efforts, as it can bring a whole new channel of organic traffic to your site.
Furthermore, Beamly includes a few social media automations as well so you can easily cross post your episodes on different platforms. Lastly, there are easy integrations with tools like Zapier, Make.com, ConvertKit, Mailchimp and others – this can really help automate all your podcast marketing efforts in no time.
Price
Plans start at $12/mo (when paid yearly) and include a complete set of website hosting and building tools.
2. Zapier
Zapier is one of the most well-known marketing automation tools. It lets you create custom interfaces, tables, and zaps to automate many stages of the listener journey.
Currently, Zapier supports over 8,000 apps including Mailchimp, Facebook Ads, Discord, YouTube, Beamly, and more. Therefore, it’s a great way to streamline your workflow and connect all your most-used apps.
You can also access a range of exciting AI features. Plus, you can communicate with leads via a custom chatbot, draft email replies, generate content ideas, and even turn Slack messages into a prioritized task list.
Price
You can use Zapier for free for up to 100 tasks a month. Premium plans start from $19.99 a month.
3. Make.com
Make.com is another great marketing automation tool. It’s very similar to Zapier in the way it allows you to build flows and automations based on different 3rd party tools and services.
Make currently supports nearly 2,000 different apps and you can always set up custom events or integrations as needed to improve your podcast marketing workflow.
Price
You can use Make for free for up to 1,000 ops a month. Premium plans start from $9 a month (10,000 ops).
4. Buffer
If you’re constantly working with publishing on different social networks, Buffer can be a great tool for you. It can help schedule posts on multiple platforms, generate ideas for new content, repeat posts and get advanced analytics on each post.
It’s a great option to increase engagement with your followers and grow your audience. There are many similar tools in the market and most of them can be really great. Make sure to also check Hootsuite or Sprout Social if you want to explore other platforms.
Price
You can use Buffer for free for up to 3 channels. Premium plans start from $5 a month per channel (each separate social network is considered a channel, so you might need multiple ones).
5. Headliner
Re-purposing your podcast content into short video clips can generate buzz and more engagement on social networks. Short or full length video clips can be great, especially when automated. Headliner is a popular tool that allows you to generate those clips based on your podcast episodes.
Other similar platforms include Audiogram or Wavve.co.
Price
Headliner includes a generous free plan (ad-based, though) that includes a publishing several clips per month. Premium plans start at $7.99 per month.
Conclusion
Podcast marketing automation provides a great opportunity to save time and effort while promoting your show and interacting with listeners. You can automate marketing tasks to increase productivity, boost conversions, and improve engagement.
To recap, here are five of the best podcast marketing automation tools:
- Beamly.com: your all-in-one podcast publishing and website building platform.
- Zapier: best for connecting other apps and platforms to automate key user actions.
- Make.com: Create cross-app workflows and integrations.
- Buffer: Social media scheduling and publishing automation.
- Headliner: ideal for creating simple, short video clips based on your podcast episodes.
When you create a website with Beamly, you’ll get many useful features and integrations including Zapier and Make.com and many others. Get started today!
